Maple Ridge Equine Adventures Ltd. is committed to protecting the privacy and personal information of its customers, website visitors, participants, and other individuals who interact with our horseback-riding business. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, provincial privacy legislation.
1. Introduction and Company Information
This Privacy Policy applies to personal information collected by Maple Ridge Equine Adventures Ltd. in connection with our horseback-riding services, trail rides, lessons, bookings, customer support, website interactions, marketing communications, and any other related activities.
Company Name: Maple Ridge Equine Adventures Ltd.
Address: 5425 Sackville St, Halifax, NS B3J 1K6, Canada
Email: [email protected]
Phone: +1 (902) 482-7194
For the purposes of this Privacy Policy, “personal information” means information about an identifiable individual, including information that can be used alone or with other information to identify you.
2. Data Collection and Processing
We may collect personal information directly from you, automatically through our website, or from third parties where permitted by law. The information we collect may include:
- Identification and contact information: name, address, email address, telephone number, emergency contact details.
- Booking and transaction information: reservation details, service preferences, payment status, invoice information, and transaction history.
- Participant and safety information: age, riding experience, height, weight, emergency medical information relevant to riding safety, allergies, physical limitations, and waiver acknowledgements.
- Account or communication information: messages, inquiries, feedback, and correspondence with us.
- Technical and usage information: IP address, browser type, device information, pages visited, and other website analytics data collected through cookies or similar technologies.
- Marketing preferences: your consent status and communication preferences.
We process personal information by collecting, recording, organizing, storing, using, disclosing, and otherwise handling it as necessary for our business operations.
3. Purpose of Data Processing
We use personal information for the following purposes:
- to provide horseback-riding services, including booking, scheduling, and customer support;
- to assess rider suitability, safety requirements, and operational needs for trail rides and related activities;
- to communicate with you about reservations, cancellations, confirmations, waivers, policies, and service updates;
- to process payments, issue receipts, and maintain financial records;
- to respond to inquiries, complaints, and service requests;
- to send marketing or promotional communications, where permitted and/or with your consent;
- to improve our services, website functionality, customer experience, and business operations;
- to comply with legal and regulatory obligations, including recordkeeping, safety, insurance, and tax requirements;
- to protect the security and integrity of our business, staff, animals, customers, and facilities;
- to manage disputes, claims, or incidents involving our services.
4. Legal Basis for Processing
We collect, use, and disclose personal information only where permitted by applicable Canadian law and, where required, with your knowledge and consent. Depending on the circumstances, the legal grounds for processing may include:
- Consent: when you voluntarily provide information or opt in to certain communications or activities;
- Contractual necessity: where processing is necessary to provide services you request, such as bookings, lessons, or participation in horseback-riding activities;
- Legal or regulatory obligations: where we must retain or disclose information to comply with laws, court orders, or government requirements;
- Legitimate business purposes: where permitted by law, including operating, securing, and improving our services, provided your rights are not overridden;
- Protection of vital interests: where necessary to protect the safety of riders, staff, animals, or others in an emergency or incident response situation.
Where consent is the basis for processing, you may withdraw it subject to legal or contractual restrictions and reasonable notice.
5. Data Sharing and Third Parties
We do not sell personal information. We may disclose personal information to third parties only as reasonably necessary for the purposes described in this Privacy Policy, including:
- Service providers: payment processors, booking platforms, email and communications providers, website hosting providers, cloud storage providers, IT and security service providers, and analytics providers;
- Professional advisors: lawyers, accountants, insurers, and auditors, where necessary for business, legal, or compliance purposes;
- Emergency and safety contacts: emergency responders, medical personnel, or designated emergency contacts in the event of an incident or medical emergency;
- Authorities and regulators: law enforcement, courts, government agencies, or other parties where disclosure is required or permitted by law;
- Business transfers: in connection with a merger, financing, reorganization, sale of assets, or other corporate transaction, subject to appropriate safeguards.
We require third parties that process personal information on our behalf to protect it appropriately and use it only for authorized purposes.
6. Data Transfer to Third Countries
Some of our service providers may store or process personal information outside Canada, including in the United States or other jurisdictions. As a result, personal information may be subject to the laws of those jurisdictions and may be accessible to foreign courts, law enforcement, or regulatory authorities in accordance with their laws.
Where personal information is transferred outside Canada, we take reasonable steps to ensure that it is protected by contractual, technical, and organizational safeguards appropriate to the sensitivity of the information. By using our services or providing personal information, you acknowledge that cross-border processing may occur.
7. Storage Duration
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, to meet legal, accounting, insurance, safety, and regulatory requirements, and to resolve disputes or enforce agreements.
The retention period depends on the type of information and the purpose for which it is used. For example:
- booking, transaction, and accounting records are retained for the period required by applicable tax and business laws;
- waivers and safety-related records may be retained for a longer period due to liability, insurance, and incident-management needs;
- marketing information is retained until you unsubscribe, withdraw consent, or request deletion where applicable;
- website analytics data is retained in accordance with our operational and provider retention settings.
When personal information is no longer required, we securely destroy, delete, or anonymize it in accordance with our retention practices.
8. User Rights
Subject to applicable law, you may have the following rights regarding your personal information:
- Access: to request confirmation of whether we hold personal information about you and to obtain a copy of it;
- Rectification: to request correction of inaccurate, incomplete, or outdated personal information;
- Erasure: to request deletion of personal information, where legally permissible;
- Restriction: to request that we limit certain processing in appropriate circumstances;
- Data portability: to request your personal information in a portable format where applicable under law;
- Objection: to object to certain processing, including direct marketing where applicable;
- Information about disclosures: to request information about how we have used or disclosed your personal information, subject to legal limits.
To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding. We will respond within a reasonable time and in accordance with applicable legal requirements.
9. Withdrawal of Consent
Where our processing is based on your consent, you may withdraw that consent at any time by contacting us. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal, nor will it affect processing where another legal basis applies.
Please note that if you withdraw consent for certain information, we may be unable to provide some services, such as bookings, safety screening, communications, or participation in horseback-riding activities that require that information.
10. Right to Complain
If you have concerns about how we handle your personal information, please contact us first so we can attempt to resolve the matter promptly and fairly.
You may also have the right to file a complaint with the appropriate privacy regulator in Canada, including the Office of the Privacy Commissioner of Canada, or with the applicable provincial privacy authority if provincial law applies.
We encourage you to contact us before escalating your concern, as we are committed to addressing privacy issues in good faith.
11. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, loss, or destruction. These safeguards may include:
- restricted access to personal information on a need-to-know basis;
- password protection and access controls;
- secure storage and transmission methods where appropriate;
- staff awareness and confidentiality practices;
- monitoring and maintenance of systems and records;
- incident response procedures for privacy and security events.
No method of transmission or storage is completely secure. While we strive to protect personal information, we cannot guarantee absolute security.
12. Contact Information
If you have questions, requests, or complaints regarding this Privacy Policy or our privacy practices, please contact:
Maple Ridge Equine Adventures Ltd.
5425 Sackville St, Halifax, NS B3J 1K6, Canada
Email: [email protected]
Phone: +1 (902) 482-7194
Please include sufficient details in your request so we can properly identify and respond to it. For your protection, we may request additional information to verify your identity.
13. Changes to Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, technologies, or business operations. Any updated version will be posted on our website with a revised effective date, if applicable.
Your continued use of our services after a revised Privacy Policy has been posted will indicate your acceptance of the updated terms, to the extent permitted by law. We encourage you to review this Privacy Policy periodically.
Effective Date: [Insert Effective Date]